Wednesday, May 19, 2010

Things to Consider when Lowering House Prices

No one wants to hear the words “price reduction” when discussing the housing market. However, people are lowering the selling prices to get buyers to even consider purchasing their house.

As a seller, you may be wondering what needs to be done to sell your house quickly, and at a fair price for you and the buyer. Here are some quick tips that you should consider when thinking of lowering your price.

1. Have you posted the house on multiple website? You should have an active online presence, promoting the house and finding new target markets.

2. Send out a direct mail campaign. Are they informed that your house is for sale? When you send out direct mail campaigns to specific neighborhoods you might reach a certain target audience that would otherwise been missed.

3. If you are not motivated, try renting out your house or staying put until the market rebounds. Sometimes you just don’t need to sell that quickly. You should try to hold on to the house until you can get a fair price.

4. Consider the condition of the house. Maybe replacing old carpet or painting over damaged walls would help buyers feel more accepting of the price you are asking for. As talked about in a previous blog, the house should be in complete order and clean for the viewers’ eye. The yard and surroundings should be welcoming so that the buyer does not leave before viewing the inside. “Curb Appeal” is vitally important. Is the house free of any expensive repairs that might need to be taken care of?

5. You should run a Comparable Market Analysis to see how houses similar to yours have sold recently. This will be the real test of if you house is priced to high. A CMA includes information on the selling price and features of nearby homes that have recently sold or whose sales are pending. Remember, it’s not the asking prices that matter; it’s what the houses are selling for that is important.

For more information on lowering selling prices, visit www.123SellHouseNow.com.

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